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Our Story

In case you're unaware, globally there are thousands of resources for children's wear. So when my firstborn, Jasmine, arrived, I was overwhelmed. And underwhelmed.

I don't have to tell you that there are some objectionable baby and children's clothes out there. And there are lots of them. Happy little fairies and sprinkles of sequins. Bows upon bows upon a mountain of bows. Yeah, okay, well, let's just say that doesn't work for me. Handmade Italian merino-wool sweaters? Now you're talking.

Look, everyone wants their little ones to look great and be comfortable. There are times when disposable clothing is the right purchase. But there are times when better clothing is both wanted and warranted. It's those times when I hope you'll think of us.

This site is dedicated to the memory of my grandfather, Basil, and grandmother, Lizzie.
Enjoy your shopping experience, and please call if I may help you personally.

Wayne Martin
Founder / CEO

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